LAMB OF GOD – Debut New Music Video

LAMB OF GOD have released the music video for “Memento Mori,” the opening track of their forthcoming, self-titled album, due May 8 via Epic Records.

You can watch the video above.

“There is a vast amount of indisputably real and depressingly negative occurrences happening across the globe,” vocalist Randy Blythe explains. “Currently, at the forefront of everyone’s mind is the global COVID-19 pandemic. This is a very real concern, and proper precautions need to be taken by everyone in order to protect those most at risk – the elderly, infirm, and immunocompromised. It is indeed a scary time, but in this hyper-connected age with its 24/7 never-ending news cycle of atrocity, outrage and lurid click-bait headlines (not to mention ill-informed lunatics running amok and spreading misinformation and panic on social media), it is all too easy to lose sight of the fact that life is still carrying on, and good things do in fact still happen.”

“Months before the COVID-19 outbreak occurred, I wrote ‘Memento Mori’ as a reminder to myself to not be consumed by the omnipresent electronic harbingers of doom that surround us – cellphones, computers, and television screens. While these devices can be useful tools, and it is important to stay informed, it is equally important to remain engaged with the real, physical world we live in, not just digitally filtered representations of reality. I wrote the narrative music video treatment a few months ago to illustrate how warped and myopic our mental states can become when we fail to remain engaged with that reality – if all you pay attention to is catastrophe, then soon you will begin to see monsters everywhere you look. The actual monsters we used in the video are Sinisteria, a local Richmond, Virginia haunted house/dark performance troupe I met on the street at our annual Krampus Nacht parade. Richmond has a strong tradition of loud music and weird costumed monsters working hand in hand to make salient points (we are the birthplace of GWAR, after all), and I couldn’t be more pleased with the results. Music has always been there for me, raising my spirits during hard times, and it is my hope that this song’s positive message will do the same for fans of our music right now and beyond. The release date for the tune was set a good while ago, but the timing seems eerily prescient to me now. So enjoy the song and video, and then remember to step away from the screens for a bit – real life is waiting for you. We only get one shot, so don’t waste this day. Everyone be well, keep a cool head, take care of yourselves, and take care of each other.”

Regarding the music, guitarist Mark Morton adds, “I had been sitting with the music for the intro and the post chorus for quite a while. I was trying to develop those two parts as separate songs altogether and was a little bit stumped, particularly with the intro piece. Me, Willie and Josh Wilbur (producer) were doing demos in the studio and the idea came up to try to mash those parts into the same tune and everything just took off. It was one of those times where once I knew what we were trying to do, the riffs just kind of fell out of me like they were writing themselves. It’s always a crazy feeling when that happens. Vocally, Randy heard the intro and said he instantly got a throwback Sisters Of Mercy type vibe from it and he took off from there.”